Maple water growing

According to the latest research report released by Technavio, the global maple water market is predicted to reach over US$994 million by 2020.
The report titled Global Maple Water Market 2016-2020 provides an in-depth analysis of the market in terms of revenue and emerging trends. This market study also presents up-to-date analysis and forecasts for various market segments and all geographical regions.
“The maple water market exhibits huge growth potential due to an increasing demand for organic and natural products among customers. Although high pricing might affect its sales, increased awareness of the health benefits on offer and its easy availability is anticipated to help this market register higher sales over the next four years,” said Technavio’s market research expert for non-alcoholic beverages, Vijay Sarathi.
“Technavio estimates the global maple water market to grow dynamically during the forecast period, giving stiff competition to coconut water, which led the tree water market in 2015,” added Sarathi.
The Americas emerged as the largest producer and consumer of maple water in the world in 2015. Even though the market is dominated by coconut water, which was valued at close to US$ 972 million in 2015, the increasing popularity of new beverages among consumers is driving the maple water market in the Americas.
Maple water contains vitamins, nutrients, antioxidants, and minerals. It has 46 bioactive nutrients that are unique to tree waters, including phytonutrients. These qualities boost immune health, aid the prevention of degenerative diseases, and also act as a prebiotic to improve digestion. These health benefits have increased maple water’s popularity among consumers.
Maple water contains almost 16 times more potassium, 37 times more calcium, and 3.9 times more magnesium content than spring water. The high content of calcium in maple water provides sufficient nourishment to bones and helps in treating osteoporosis. Maple water also helps in treating gastric ulcers and blood pressure problems. Furthermore, it is preferred by many athletes as a rehydrating drink over energy drinks such as Gatorade and coconut water. Thus, consumption of maple water is expected to soar over the next four years.
The past few years have witnessed a dramatic rise in the occurrence of health problems such as diabetes, digestive disorders, allergies, and obesity in the global population. It has resulted in the rise of health conscious consumers all over the globe. Healthy eating habits are predicted to propel the growth of the global maple water market during the forecast period. In 2015, 31% of the generation Z (less than 20 years) and 32% of the millennial population (18 to 34) were willing to pay more for sustainably sourced ingredients. These trends are anticipated to continue over the forecast period and support the growth of the global maple water market until 2020.