Nigeria subsidiary for Symrise
Flavourings and fragrances developer, producer and marketer Symrise has set up a subsidiary in Nigeria as it moves to gain a bigger share of the West African region.
Nigeria is not new to Symrise, whose headquarters are in the picturesque river town of Holzminden, in Germany’s southern Lower Saxony region.
It has serviced the market for nearly 30 years through a national agent, sending flavour and fragrance experts to work on the requirements of Nigeria and other West African markets.
The company portrays its setting up of local offices as simply a logical progression. The facility is located in a business park in Ikeja, Lagos State.
“With about 175 million inhabitants, abundant mineral and national resources, Nigeria has the potential to become one of the top 10 economies in the world. Already today, the country is Africa’s largest economy and one of the fastest growing on the continent and seen as the gateway to West Africa,” said Heinz-Jürgen Bertram, Chief Executive of Symrise AG, at the opening ceremony in Lagos.
“Symrise has also successfully grown its representation in Nigeria for over three decades through our long standing agent Allied Technol Systems Ltd. Now, we have decided to intensify our presence and commitment and to establish our own legal entity while continuing to be supported by and collaborate with Allied Technol.”